About the workshop
and me, Nick Sladek
We’re all defined by what we do!
And not about the great service or product we’re selling.
Wherever you meet new people, in the business arena, you’re asked the same old question: “so what do you do Mike?” And then in the world of networking, both online and face to face, we’re challenged with the same question!
Clearly, that elevator pitch, 40 or 60 seconds is important, after all, we’re here to do business. Yet, perhaps there is another way?
Think about it for a moment:
- Are you buying a beautiful lawn or a packet of grass seed?
- Are you interested in the beautiful bathroom, or Dave the plumber’s blowtorch?
- Are you switching mortgage because Sarah does mortgages, or because you’ll save £7500 per annum?
When we buy things, services or products, we do so because we’re interested in the outcome! Truthfully, what’s in it for ME!
So, saying you’re an IFA and you’re really passionate about what you do doesn’t cut it. And telling the group that you lease cars isn’t what people care about: they’ll be seduced by the Audi A4 estate for just £243 per month!
So, my job is to help you engage with your audience so they say…”Wow, I’d love to know more.”
Join me on one of my workshops – it’s fun and intimate with only 4 people. Oh, and you’ll get 3 brand new pitches you can use in your next networking meeting. The booking form is on the home page.
“Nick is smart and straightforward. He gets to the heart of a problem and his creative mind will quickly work out an unexpectedly simple yet elegant solution.”
A brief history in time… Nick Sladek
1979 – 1984 I cut my teeth in London ad agencies to start with. Those were the heady days of the Lambos and Bentleys parked on double yellows. It was not quite ‘Mad Men’, but not far off! Though at that time I was just a small cog, it was a fun and full-on learning opportunity!
1985 – 1999 I moved to Bristol and arrived in the South West’s ad agency scene. From Production Manager to Account and Company Director, I kept my feet on the ground and had the inside view of 100’s of businesses, small and large.
“On a personal level, when you get to know and like Nick, you appreciate just what a great loyal friend he is. He will do anything he can for any of his friends 🙂 On the business front, Nick and his team think outside the box to give a fantastic service to their clients.”
1999 – 2008 It was time to strike out on my own, bringing products to market, persuading the big guns like B&Q they’d like to do business with me and my team. Working with multiple retailers, as well as the independent sector too, was truly inspirational. Big numbers and opportunities to match. Lessons learned? Plenty! Not content with one business, I launched an advertising agency too. From holiday homes to training and from furniture manufacture to Saas, our talented team of 12 delivered work I was really proud of.
2008/9 These were tough times in the agency world and the wider business landscape. My focus shifted to niche areas and to email marketing. The advertising agency didn’t survive. I learned a lot about resilience and moved onto pastures new.
2009 – to present day: I am a marketing consultant too as well as acting as virtual marketing director for a number of different businesses. I love what I do and perhaps I can help you to get to where you want to be.
I own an email marketing company. A niche provider writing and delivering content for ‘high-value consultative products and services’. Right now, and perhaps like never before, it’s a great way to get professional services to market.